About

I’m a book marketing consultant, writer, editor, and book reviewer with a background in academia and traditional book publishing. I know that affordable book marketing and editing services are a blessing to authors with limited time, knowledge, and money to spare, so I am rewarded in knowing I am making a difference.

Affordable book marketing and editing services are a blessing to authors with limited time, knowledge, and money to spare, so I am rewarded in knowing I’m making a difference.

I worked for years as Marketing Manager and Publicist at a mid-size publisher in New York. I also had the opportunity to be Acquisitions Editor and Project Editor on a number of titles. Reporting directly to the President and CEO, I worked on teams with our most high-profile, New York Times bestselling authors, managing substantial digital marketing campaigns with lots of moving parts. My digital marketing work included metadata management, running ad campaigns through Amazon Marketing Services, creating and running social media campaigns, launching and maintaining a company blog, managing NetGalley, email marketing, and more. I have worked on books of all different fiction and nonfiction genres, and with authors with all different levels of experience from first-time, unknown authors to seasoned, bestselling celebrity authors.

My unsexy, gritty, behind-the-scenes metadata work is the main engine that drives book sales in both the short- and long-term.

But under the glamour, I never lost sight of metadata as being the most valuable part of my job. My unsexy, gritty, behind-the-scenes metadata work is the main engine that drives book sales in both the short- and long-term. For that reason, in addition to making it the focus of my workday, I wrote metadata training and reference manuals for editors and for my team of digital marketing assistants. I led regular training sessions on the various aspects of metadata to ensure that we were all working as a well-oiled team to bring dollars to the company.

Because I have worked in so many different areas in addition to marketing, I have a thorough understanding of how the many parts of the publishing world work together, including marketing, sales, editing, management, production, publicity, agents, distributors, and authors. I have the ability to see the bigger picture and connect the dots, so I continue to be a resource for authors and industry professionals.

I received my MA in French Linguistics from Purdue University and a Certificate in Non-Profit Fundraising Management from Indiana University at IUPUI. I write and review for Readers Digest, New York Journal of Books, etc. I am currently pursuing an MA in English at Butler University and am an active member and workshop teacher at the Indiana Writers Center, where I also contribute a monthly column. You can find more of my work experience on my LinkedIn profile. I collect postcards and antique books, and am an antique typewriter enthusiast. I am a constant reader of many genres. Other hobbies include playing piano, snuggling cats, and stubbornly working crossword puzzles in ink.

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