BIGGER isn't always better when it comes to your book's target audience. Instead of allowing yourself to feel disheartened by low follower numbers, shift your focus to relevancy and engagement.
If you're stumped on coming up with the best keywords to include in your book description on Amazon, turn to your book's comp titles for inspiration.
Even if you're relatively fluent in social media, how can you market your book there without taking unnecessary hours away from your writing time? Building a social media presence is a necessary part of the job for most authors, and even if you grew up with platforms like Facebook and Twitter (or Myspace!), you may not really know how to use them effectively to grow your audience and promote your book...
Here's how to know whether or not Instagram is the best social media platform for marketing your book. Bookstagram is here to stay, and marketing your book on social media is important. But is Instagram the best platform for YOU and YOUR BOOK?
The word can be intimidating to people who don't work with it every day. Metadata. It sounds like a technological supervillain. But truly, if you're an author, and especially if you're an indie author, and if you're looking for how to market your book online, it's basically your new best friend.
Take two minutes to learn how to avoid this common book marketing mistake. This may not be something that occurs to most authors and editors, but knowing the difference between jacket copy and SEO copy can make a huge difference in online book sales on Amazon, BN.com, and elsewhere online.
From the beginning basics through your nitty-gritty questions, we'll cover all aspects of metadata related to your book on Amazon. Intended for authors interested in self-publishing (or in hybrid publishing where you have access to your book details), we'll start with the most basic stuff...